What is SEO?
SEO stands for Search Engine Optimization and is the process of attaining high rankings on search engines. SEO consists of getting organic traffic as opposed to Pay Per Click campaigns. Simply put if you are not among the top results on search engine such as Google, Yahoo or Bing you will lose potential customers to your competitors. Here at Massive Appeal we do not hide our techniques and tricks from you but share them with you so you are aware of the processes and gain an insight into the value of our services.
Check out this Prezi we made about SEO:
What is SEO on Prezi
Does my Company or Website Need SEO?
YES. The majority of people that are looking for your product or service are searching online on websites such as Google, Yahoo and Bing. If your website cannot be found on the first page of results, chances are that you are losing out on a lot of potential customers.
The process of Search Engine Optimization consists of various aspects like optimizing your site design, coding and content. Getting search engine bots to index your website for the keywords and keyphrases that are related to your products and services can be a tricky process. Our campaigns start off by researching your competitors and seeing why their website is placing higher than yours. We then make a detailed strategy on how to boost your website over your competitors.
This video from Search Engine Land does an amazing job explaining what SEO is:
