Twitter Marketing
Twitter is a very effective marketing tool. Using Twitter you can instantly access thousands of people and update them about your products and services. For some businesses getting as much people as possible to follow you on Twitter is a great idea but for others businesses you may want to target specific followers. Did you know this year there will be 26 million active twitter users?
Monitor comments about your company
Using http://www.search.twitter.com, you can monitor what’s being said about your company. This gives you the ability to respond in real time and make things right if it was indeed your mistake.
Add targeted followers
Twitter gives you the ability to type in a city or zip code into the search tool and target your ideal following. This is a great tool for local businesses that want to target one specific region.
Drive traffic
For many websites Twitter is the main source of traffic. As you become actively involved in the Twitter community, your influence will grow, and your ability to direct traffic from Twitter to a desired location such as your company Facebook Fan Page, Blog and/or website will improve. This also helps for search engine optimization for your company’s website.
Holding a Competition or Event
This has been an effective strategy for motivating people to participate and actively engage in whatever it is you’d like them to do. Often times products, services or cash prizes are offered for the largest contributor.
Announce special sales and deals
What good is a great special if no one knows about it? Announcing it to your Twitter community that you’re having a special, is a great way to drive additional traffic to your site. If your followers agree, and think it’s a special worth retweeting, chances are they will do so and a viral spread of your “special” throughout the Twitter community becomes possible.
Promotion
As your influence and clout expand, Twitter becomes a fantastic vehicle for promoting your business. We often use it to promote a new blog post, our Facebook Fan Page, and anything else we feel is of value to our followers. However, it is important to remember that the key to social media is interaction, and to much promotion is indeed a big turn off and will have negative consequences.
Increased Awareness
Twitter is a great tool for increasing your social media awareness on platforms such as You Tube, Facebook, Linkedin, Myspace, etc.. Studies show that the vast majority of Twitter users also belong to other social media sites as well. This is a perfect opportunity to create relationships, direct traffic and grow your other accounts.
