Social Media Marketing
Social Media Marketing is the process of branding and promoting your business on popular social networking websites such as Facebook, Twitter, Digg etc.
Using Social media marketing you can create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. This is an aspect of word of mouth advertising because when a person shares information about a product or service with their friends instantly creates credibility.
Social Media has changed the way we use the internet. Last year 1 out of 8 couples married in the US met via Social Media networking.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with their customers. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets. Many big organization started using Social Media for feedback and the results are staggering.
Using Social Media Marketing you can reach prospective clients and maintain an ongoing relationship with your customer base. For example if your company has just released a new product or service you can instantly inform all your existing clients as well as potential clients by using Twitter updates, Facebook status updates, linkedIn discussions etc.
Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, and Panama.
Social Media Marketing Toronto, Canada
Toronto is considered to be one of the most multicultural cities in the world. It’s made up of 2.48 million residents from all walks of life; and if you include the surrounding areas, then the population of the Greater Toronto Area exceeds 5.5 million people. According to Erick Qualman, author of the best selling Social Media Marketing book Socialnomics, over 50% of the world’s population is under 30 years old, and 96% of this demographic group has joined at least one social network. In Toronto there are approximately 1.1 million residents under the age of 30. Using the statistic just cited that translates into at least 1 million individuals under the age of 30 in Toronto who are members of social media sites such as Facebook, Twitter, MySpace, and etc. There is no other form of marketing that can target specific regions, genders, age groups, race, intrests etc the way you can using Social Meida Marketing.
