Search Engine Marketing is also known as PPC or Pay-Per-Click and is the form of advertising most dominant. These ads are commonly seen on the top and along the side of the organic listings. This form of advertising is a great way to kick start your online marketing as your website will be posted on the top of every page result. Pay per Click is a very time consuming detail orientated process that includes several aspects such as Keyword Research, Competitor Analysis, Split Testing, and Lowering Cost per Click.

Keyword Research

Choosing which keywords to target is the single most important aspect of a Pay per Click campaign.  There are also many keywords you may not want your advertisement to appear on the first page for. You can choose from 50-1000 keywords in this campaign depending on your target market and not knowing which keywords to target will result in a loss of time and money and no ROI.

Competitor Analysis

Depending on the industry you are in and the keywords you target the cost per click will differ based on competition. Our Pay per Click specialists will determine the best strategy aligned to your budget to increase ROI and give a competitive advantage.

Split Testing

This method is one that requires the technical know-how, dedication, and time. In order to verify which ad works best our team uses the Split Testing Technique. Simply put this method is testing 2 different variables on your advertisements to determine which gets the most leads. Variables can be any aspect of your advertisement such as the spacing of your headline, the wording of your headline, the images you use on the ad, the price of your offer, etc. For example if one of your ads mentions free shipping at the end of your last line, our specialists will create an almost identical ad that mentions free shipping at the beginning of your last line. Now that there are two almost identical ads our specialists will be able to determine which ad results in the most leads.

Lowering Cost Per Click

There are various methods in which you can lower the cost per clicks while taking full advantage of the campaign. Having a high cost per click ratio does not necessarily mean top results for your ads. Google, Yahoo, and all other search engines have a range of variables that may not get your ad to the top.