AdWords Express is the easiest way to advertise on Google. Creating your ad takes just a few minutes, and that’s it. Everything else is managed automatically, ensuring your ad is only shown to people looking for what you have to offer. Now you’re advertising to an audience that’s already interested in you.

Although SEO does relate to business, it is not to be confused with a CEO, although both deal with marketing of some kind. SEO refers to search engine optimization, which, while it sounds like something you would do to your car, is actually more beneficial to promoting your business. In a nutshell, the main purpose of SEO is to find the most relevant keywords for your business, based on what people are searching for, and use those words on your website. Search engines then use spiders (not the creepy, crawly ones) to record everything on every websites and rank the sites using an algorithm, which is a crazy mathematical term you probably learned in high school and thought you would never have to use again. Algorithms are actually equations used to determine the value of every website on the Internet in terms of how relevant they are to the keywords. These keywords translate into cash for your business. Yeah, it sounds a bit bizarre that a spider crawling through the websites can be source of your profits. But it works for many businesses; in fact, they swear by SEO. Here’s what you can do to apply it to your business.

The Internet is growing rapidly. More and more people are relying on the Internet for their shopping needs. In fact, retail sales online are expected to reach $197 billion this year, which means people have a lot of money to spend. Some of that money can be yours. What’s more, the numbers are expected to increase to $279 billion by 2015. The truth is, 31 percent of consumers use search engines to find places to shop online. So by using SEO for your business, you can make the search engine your friend and have those spiders working to your advantage.

So how much does SEO cost? Some companies pay as much for SEO as they would for a CEO – six figures a year for the “best” keywords. But you don’t have to pay even close to that much. How would you like to save $10,000 a month by doing SEO yourself, for free. Yes, you should be wary of anything that’s free. But seriously, there are tools you can use yourself for nothing, nada, zilch. These tools can help you analyze your competition, find keywords that will give you maximum results and write keyword-rich articles that will attract millions of readers.

Here’s another free tip for you: focus on SEO over web design. Sure, it’s more fun to create your website with more colors than a tie-dye shirt or to post funny cat videos, but nobody will ever find your site without the right content. Google won’t rank how pretty your site looks or how funny those cat videos are. Content is the key that unlocks the door to unlimited business potential.

You may think it’s easy to put together some random keywords to generate more business and higher rankings, but SEO can be the hardest part of your job. Plus, it is very time-consuming, which is why many companies pay big money to have it done by an expert. You can do it yourself, but it will take time. You won’t be #1 overnight. Plus, if you do reach #1, you need to keep cranking out keyword-rich content or you will quickly fall off the charts and into oblivion like a one-hit wonder. So it’s not a one-time gig; it’s a constant process.

SEO can mean more profit for your company, even millions of dollars more profit. It can mean the difference between #1 and #10 – which one do you want to be?

As your online business grows, you need more insights and support than ever. That’s why we’ve created Google Analytics Premium. Now being used by some of the world’s most well-known organizations, Premium increases the power of Google Analytics for your business. All for one flat-rate annual fee.

For more information visit the Google Analytics Premium Website

What is Box.net?

Box is a simple, scalable and affordable solution to manage documents, media and all your content online. Share files as a link. Sync files on the desktop. It’s file sharing, reinvented.

Remember, you can access your files on any web enabled device and also download the free iOS, Android or Blackberry App.

Bids and Budgets
With a mobile-only campaign, you can bid more aggressively, using a dedicated budget to help get your ads in a top position, particularly important for the limited space on small phone screens.

Keywords
Use the AdWords Keyword Tool to create keyword lists specifically intended for potential smartphone customers and with consideration for their devices’ limitations. Use the Advanced Options and Filters menu in the Keyword Tool to select Mobile devices with full internet browsers to find the keywords that perform best on mobile.

Ads
Customize your ad text with a smartphone-friendly call-to-action that has strong appeal for on-the-go users. Good examples are “Visit our mobile site” or “Request a quote from your phone.”

Made-for-mobile features
Take advantage of features such as Location Extensions, Click-to-call and Sitelinks. These features show up on mobiles as well.

For more information check out this video:

Check out this video about Google Wallet. The following video has testimonials: Macy’s, Subway, Walgreens, American Eagle Outfitters and The Container Store.

Also make sure you check out the latest Google Wallet Commercial Here

This is a great way to implement the online shopping experience with people’s everyday routine. Tesco wanted to become the number 1 grocery retailer without increasing the number of their stores and decided to bring the grocery store to it’s customers.