Website Marketing Turnoffs
by on Feb.10, 2010, under Website Development
I read this interesting article at entrepreneur.com about website turnoffs. I have to say I agree with many of these points. Here is a quick excerpt:
Here’s a compilation of 13 silly and even stupid ways some companies are hindering adoption of their products and services. So if you are doing any of them, don’t.
1. Forcing immediate registration: Requiring a new user to register is a reasonable request—after you’ve sucked him in. The sites that require registration as the first step are putting a barrier in front of adoption.
2. The long URL: Say a site generates a URL that’s 70 characters long or more. When you copy, paste and e-mail this URL, a line break is added. Then, people can’t click on the link or it only links to the first part of the URL.
Search Engine Optimization
by on Feb.09, 2010, under SEO, Search Engine Optimization
Here is what wikipedia says about SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Canadian Fingerprints Inc. Corporate Identity
by on Feb.06, 2010, under Website Development
Check out our newest corporate identity website:
Search Engine Optimization Info
by on Feb.06, 2010, under SEO, Search Engine Optimization
I read this article over at squidoo about the differences between white hat seo and black hat seo. Here is an excerpt:
White hat SEO conforms to the guidelines set out by a search engine and contains no kind of deception in order to artificially gain higher rakings. White Hat SEO is about creating a compelling user experience and making the content easily accessible to search engine spiders with no tricks involved.
Google Adwords Tutorial
by on Feb.06, 2010, under Search Engine Marketing
Here is an excellent video explaining how to optimize your AdWords campaign ROI.